Schema JSON-LD Generator

Select a schema type and fill in the fields to generate valid JSON-LD structured data for your website.

Schema Fields
JSON-LD Output
Select a schema type and fill in the fields.

How to Use the Schema JSON-LD Generator

  1. Choose a schema type from the chips above the form. Each type generates different structured data suited to specific content types like FAQs, tutorials, articles, products, or local businesses.
  2. Fill in the form fields relevant to your content. The JSON-LD output updates in real time as you type. For FAQ and HowTo schemas, use the add buttons to include multiple questions or steps.
  3. Copy the generated JSON-LD using the Copy button and paste it into your HTML page inside a <script type="application/ld+json"> tag.
  4. Validate your schema using Google's Rich Results Test to confirm it qualifies for rich snippets in search results.

Understanding Schema Structured Data

Schema.org structured data helps search engines understand the content and context of your web pages. By adding JSON-LD markup, you enable search engines to display enhanced results, commonly known as rich snippets or rich results. These enhanced listings can include star ratings, FAQ accordions, how-to steps, product prices, and business information directly in the search results page.

FAQ Schema

The FAQ schema type is designed for pages that contain a list of frequently asked questions and their answers. When properly implemented, Google may display an expandable FAQ section directly in the search results. This can dramatically increase the visual space your listing occupies on the results page, improving click-through rates by up to 30 percent. FAQ schema is ideal for help pages, product pages with common questions, and informational articles.

HowTo Schema

HowTo schema is used for content that provides step-by-step instructions for completing a task. Google can display these as rich results with numbered steps, images, estimated time, and cost information. This schema type works well for tutorials, recipes, DIY guides, and any instructional content. Each step should have a clear name and description, and optionally an image showing that step.

Article Schema

Article schema helps Google understand news articles, blog posts, and editorial content. It provides information about the headline, author, publication date, publisher, and featured image. Proper article markup can enable features like the Top Stories carousel on mobile and the article rich result format showing the author and publication date alongside the search listing.

Product Schema

Product schema enables rich results for e-commerce pages, displaying prices, availability, review ratings, and other product details directly in search results. Google may also use this data for Google Shopping results and the product knowledge panel. Key properties include the product name, description, image, brand, price, currency, availability status, and aggregate reviews.

LocalBusiness Schema

LocalBusiness schema is essential for brick-and-mortar businesses that want to appear in local search results and Google Maps. It includes the business name, type, address, phone number, website, opening hours, and price range. This structured data powers the Knowledge Panel that appears when someone searches for your business name and contributes to your visibility in local pack results.

Validating Your Schema

After generating your JSON-LD schema, test it with Google's Rich Results Test to verify that search engines can parse it correctly. Common issues include missing required properties, incorrect data types, and URLs that don't resolve. Fix any errors before deploying to production. Pair your schema markup with properly optimized meta tags, preview your search appearance with the SERP Preview, and validate your JSON output using the JSON Formatter.

Frequently Asked Questions

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON. It is the recommended format by Google for adding schema markup to web pages. JSON-LD is placed in a script tag in the HTML head and does not affect the visible page content.
This generator supports five popular schema types: FAQ (Frequently Asked Questions), HowTo (step-by-step instructions), Article (news or blog posts), Product (e-commerce products with pricing and reviews), and LocalBusiness (physical business locations with address and hours).
Copy the generated JSON-LD code and paste it inside a script tag with type application/ld+json in the head section of your HTML page. You can also place it at the end of the body tag. Google will automatically detect and parse the structured data when crawling your page.
Structured data does not directly boost rankings, but it enables rich results (rich snippets) in Google Search, such as FAQ dropdowns, star ratings, recipe cards, and how-to steps. These rich results significantly improve click-through rates, which can indirectly improve your SEO performance.
After generating your schema, you can validate it using Google's Rich Results Test (search.google.com/test/rich-results) or the Schema.org Validator (validator.schema.org). These tools check for syntax errors and verify that your structured data meets the requirements for rich results.